M E E T O U R C H A R A C T E R S
FRIDO CACAO IS A CALL
TO RETURN TO OUR TRUTH.
TO RECONNECT YOU TO
THE EARTH, TO NATURE,
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The rich origins of Cacao saw it as a sacred beverage central to many Mesoamerican rituals and ceremonies; used as a currency worth its weight in gold; and revered as a powerfully sacred medicinal plant used widely across the central and south american regions.
Over centuries we have seen it’s colonial discovery and distribution transform it into the more commonly known processed, sweet chocolate, with an undeniable popularity around the world. This success however, has weakened our connection to Cacao’s medicine; it’s true value.
XOCOLATL (CHOCOLATE) HAS GONE FROM AN ARISTOCRATIC, CLERICAL AND PRECIOUS DRINK, TO A CHEAP, SUGARY FOOD.
BY SHARING AND ENGAGING WITH THE KNOWLEDGE AND TRUTH OF OUR ANCESTORS; BY DECOLONISING CACAO, WE CAN CREATE A NEW HARMONY BETWEEN THE WORLD’S LOVE OF CHOCOLATE AND THE REAL MEDICINE OF CACAO.